The story behind our new brand

Why we rebranded

Fibre to the home is where the Council's journey began; it no longer defines the full extent of the fibre industry's work or ambition. Across Europe, fibre infrastructure now underpins the continent's digital future: extending backhaul networks, connecting data centres, and delivering high-capacity connectivity to homes and businesses. This infrastructure will help determine how quickly Europe's digital economy grows and innovates.

The Council's committees, research, reporting and advocacy have already evolved to reflect this broader reality. Its name now evolves with them.

Fibre Council Europe represents the full fibre ecosystem: fixed connectivity, the fibre infrastructure that powers mobile networks, data centres, and the digital services on which citizens, businesses and public institutions depend.

An evolution, not a departure

Observed closely, the new symbol reveals three arches emerging from the fibre strands of the previous logo. The same DNA remains, expressed with greater movement, energy and ambition.

The Council itself is equally continuous. Its governance, membership and activities carry forward under the new name, while its mission expands: existing workstreams will evolve, and new ones will arise in areas such as data centres and the HFC to FTTH transition.

One Brand Family:
The FTTH Conference Becomes Fibre Horizons

Our rebrand doesn't stop with the Council. Our flagship event, the largest gathering of the fibre community in Europe, is also taking on a new name: Fibre Horizons.

The two identities are designed as a family. Fibre Council Europe is the parent brand: the association, the community, the year-round voice of the fibre ecosystem. Fibre Horizons is where that community comes together; the annual stage where the ecosystem meets, debates and does business.

Like the Council's new name, the conference rebrand follows the expansion of our scope. Fibre Horizons will bring the full breadth of the ecosystem onto one stage — operators and altnets alongside mobile, data centre and digital service players.

The first edition of Fibre Horizons will take place on 17-18 March at Allianz MiCo, Milan. 

SAVE THE DATE. Learn more here.

The Brand Kit

The new visual identity of the Fibre Council Europe, such as logo files, brand manual, colour palette and typography guidelines, is available for download for press, partners and members.

The kit includes:

• Logo files (full lockups, symbol and monochrome versions, in print and digital formats)
• The brand manual (colour palette, typography and usage guidelines)
• Fibre Council Europe ready-to-post banners, perfect for every announcement on social media, newsletters, websites

Transition period: The full transition to the new brand will be phased over the coming weeks. During this period, the previous branding, email addresses and web addresses will remain in use alongside the new identity.

ACCESS THE BRAND KIT